Meet the Founder

Hi, I’m Shary — creator, curator, and the voice behind Cultish Beauty.

I launched this platform with one mission: to cut through the noise of the beauty industry and help you find products that actually work. No fluff, no guesswork — just smart, performance-driven skincare, haircare, and wellness essentials that deserve a permanent spot on your shelf.

As someone obsessed with the details — from ingredients to aesthetics — I’m not here to romanticize routines. I’m here to share real results, cult-level finds, and help you build a lineup that delivers.

Curly haired with gold hoop earrings girl smiling

About Cultish Beauty

Here you’ll find:

No fluff. No confusion. Just beauty content that helps you make smarter decisions.

Whether you’re struggling with breakouts, figuring out your hair type, or searching for a serum that actually delivers, Cultish Beauty is your shortcut to curated answers. You’ll find:

  • Expert-backed skincare advice made easy to understand

  • Haircare strategies that promote long-term strength and growth

  • Curated product picks so you never waste money again

  • Breakdowns of trending ingredients and what they really do

My goal is to simplify the beauty space and help you build a routine that’s personal, effective, and glow-up worthy — without the overwhelm.

👉 Start here

What Cultish Beauty Is All About

Cultish Beauty is your go-to for discovering the next cult obsession before it goes viral. We blend editorial-style product curation with expert-level breakdowns, so whether you’re a skincare minimalist or a maximalist with a top shelf of 30 serums, you’ll find trusted recs tailored to your goals.

We don’t gatekeep the glow. We get right to the good stuff — so you can glow smarter, not harder.

Why It Matters

The beauty industry is crowded. But real confidence starts with knowing what works for you. Cultish Beauty isn’t a trend-chasing platform — it’s a product-first guide designed to help you build your routine with intention, insight, and a little obsession.

Let’s Stay Connected

Want the real-time tea on launches, reviews, and what’s worth the hype?
Follow along on [Instagram/TikTok] or subscribe to the Cultish Edit for exclusive recs and beauty breakdowns.

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A woman with dark curly hair, wearing gold hoop earrings and a white shirt, smiling at the camera.

Get to Know the Founder

For years, I dealt with stubborn acne, hyperpigmentation, and a never-ending cycle of trial-and-error — from skincare that overpromised and underdelivered to hair routines that left more questions than answers. The beauty world felt overwhelming, expensive, and honestly... confusing.

I didn’t want fluff. I wanted formulas that worked.

That’s why I created Cultish Beauty — not just as a blog, but as a destination for women who want smarter beauty. Here, you’ll find curated product recs, simplified guides, and no-nonsense tips to help you finally understand what your skin, hair, and routine really need.

Because confidence starts with knowing what works for you. And that’s exactly what I’m here to help you find

Follow Along

Arrangement of skincare and haircare products on white fabric, including OUAI medium hair conditioner, Necessaire body lotion, and a silver bottle of OUAI product.
A collection of luxury items including a framed YSL perfume bottle, a YSL lip color, two silver rings, a black bow hair tie, and a box of Yves Saint Laurent Mon Paris perfume on a white surface with a beige satin fabric in the background.

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I collaborate with brands that get it — performance-first formulas, sharp branding, and real value. If your product deserves cult status, I want to hear from you.

From honest reviews to high-quality content that converts, let’s create something your audience (and mine) will love.

👉 [Link] Explore collaboration opportunities